Privacy Policy for Bowrand Inc.

1. Introduction

Bowrand Inc. (“Bowrand,” “we,” “us,” or “our”) is a Canadian corporation headquartered in Calgary, Alberta. Bowrand operates Bowrand Inc., a CRM and AI-chatbot SaaS platform (the “Service”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose personal information when you use Bowrand Inc. and describes your privacy rights under Canadian law (including Alberta’s PIPA and the federal PIPEDA) and other applicable regulations. By using the Service, you consent to the practices in this Policy.

2. Definitions

• Personal Information (Personal Data): Any information about an identified or identifiable individual (e.g., name, email address, phone number, business affiliation).
• Usage Data: Information automatically collected when you use the Service, such as IP address, device/browser type, operating system, app version, dates and times of access, pages viewed, features used, commands entered, and crash or error logs.
• Cookies and Tracking Technologies: Small data files and similar technologies (cookies, web beacons, pixels, tags, device identifiers, etc.) placed on your device or used in the Service to collect information about your usage and preferences.
• Service Providers: Third-party companies or individuals who perform services on Bowrand’s behalf (such as hosting, analytics, email delivery, or customer support).
• Processing: Any operation performed on personal information (collection, use, storage, disclosure, deletion, etc.).

Other capitalized terms are defined in context.

3. Information We Collect

To provide and improve Bowrand Inc., we collect the following categories of information:

• Account and Contact Information – When you register or subscribe, we collect identifiers and contact details (such as your name, business email address, phone number, company/organization name, and job title).
• Credentials and Login Data – We collect and store your account credentials (e.g., username and password) to authenticate and manage your access. We encourage you to use strong passwords and never share them.
• Communications and Support Data – If you contact us (via email, chat, or support ticket), we collect the content of those communications and any personal data you provide (e.g., support queries, feedback, or chatbot conversation data). We also collect any information you input into Bowrand Inc. (for example, tasks or questions you ask the AI assistant), which may include personal or business data.
• Business and Calendar Data – If you link Bowrand Inc. to business tools (like calendars, CRMs, or cloud storage) or integrate third-party applications, we collect the data necessary to provide the requested service. For example, if you connect your calendar, we may access meeting times, contacts, and scheduling information to perform tasks you ask the assistant to do. We only access such data with your authorization.
• Device and Technical Data (Usage Data) – We automatically collect device and browser information and logs when you use the Service, including your IP address, device identifiers, browser type, operating system, app version, language preference, and approximate location based on IP.
• Interaction and Usage Data – We record details of how you use Bowrand Inc.—pages or features you access, actions (clicks, commands, etc.), timestamps, search queries or prompts, and system error or crash reports.
• Cookies and Similar Technologies – We (and our service providers) use cookies, web beacons, and similar technologies to remember your preferences, keep you logged in, analyze traffic, and improve user experience. For example, we use analytics cookies to understand how users interact with the Service. You can manage or delete cookies through your browser or device settings.
• Information from Third Parties – We may receive information from third-party sources. For example, if you use single sign-on, we may obtain your name and email from that provider; if you integrate other apps, we may receive data via those APIs. We also receive aggregated demographic or business data from partners or public sources, used only as permitted by law. Any data shared with third parties at your direction (e.g., sending a calendar event to Google Calendar) will be governed by those third parties’ policies.

4. How We Use Information and Lawful Bases

We use your personal information only for the purposes described below, in compliance with applicable laws:

• Operating and Improving the Service – To provide Bowrand Inc.’s features, authenticate access, manage accounts, process transactions, and perform tasks you request (e.g., scheduling, data look-ups). We analyze Usage Data and feedback to maintain, debug, and enhance the Service, fix errors, and develop new features.
• Personalization – To tailor your experience (e.g., recommendations, interface settings) while respecting your privacy preferences.
• Analytics and Product Development – To aggregate and anonymize data, study interaction patterns, and improve functionality. We may also use anonymized data for research and to train our AI models, but we do not use your personal data to train public machine-learning models without your consent.
• Communications – To send service announcements, security alerts, and support messages.
• Marketing – With your consent (and in compliance with laws like Canada’s CASL), to send newsletters, product updates, and promotional messages. You can opt out at any time.
• Legal and Security Compliance – To comply with laws, enforce our Terms of Service, detect and prevent fraud or security incidents, and protect our rights or those of others.
• Additional Purposes with Consent – For any other purpose disclosed to you, with your explicit consent.

Lawful Bases (where required):

1. Contractual Necessity;
2. Your Consent;
3. Legitimate Interests (balanced against your rights);
4. Legal Obligations.

5. Disclosure to Third Parties

We do not sell your personal information. We may share it only:

• Service Providers – Trusted vendors who process data on our behalf (e.g., cloud hosting, analytics, email delivery, payment processing) under contracts that protect your privacy.
• Integration Partners / Third-Party Services – When you choose to connect Bowrand Inc. with other applications, we share data at your direction. Those services’ own privacy policies apply. Bowrand is not responsible for their practices.
• Business Transfers – As part of corporate transactions (merger, acquisition, asset sale), subject to this Policy.
• Legal Compliance and Safety – To courts, law enforcement, or regulators where required to comply with law or protect rights, property, or safety.
• Your Consent – For any other sharing, only with your explicit permission.

No Sale of Data: We do not sell or “share” personal information for cross-context advertising. If this changes, we will update the Policy and offer opt-out mechanisms.

6. Data Retention and Deletion

• Account Information – Retained while your account is active and for a reasonable period afterward. Upon termination, we delete or anonymize data unless retention is legally required (e.g., billing records).
• Usage and Log Data – Raw logs typically retained for a short period (e.g., 90 days) before deletion or anonymization, unless required longer for security or troubleshooting.
• Communications – Support records kept as long as needed (often ~2 years) unless earlier deletion is requested and permitted.
• Legal Compliance – Some data kept longer if required by tax, accounting, or litigation obligations.
• Deletion Requests – Contact us to request deletion. We will delete or anonymize data unless retention is legally required or otherwise permitted.

7. Security of Information

We employ reasonable technical and organizational measures to protect your data, including encryption in transit (HTTPS/TLS) and, where feasible, at rest; strict access controls; regular audits; firewalls; intrusion detection; and secure development practices. Staff are trained and bound by confidentiality obligations.

• Account Security – You are responsible for safeguarding your credentials.
• Limitation of Liability – While we strive to protect your data, no system is 100% secure. Bowrand disclaims liability for unauthorized access or loss beyond our reasonable control. In the event of a breach, we will notify you and authorities as required.
• Certifications – We follow industry best practices and may pursue formal security certifications as we grow.

8. Your Rights and Choices

Under PIPA, PIPEDA, and other applicable laws, you may:

• Access and Correction – Request details of personal information we hold and correct inaccuracies.
• Deletion (Erasure) – Request deletion of personal information, subject to legal or legitimate retention needs.
• Withdraw Consent – Withdraw consent for processing based on consent (e.g., marketing emails, non-essential cookies).
• Object or Restrict Processing – Object to or request restriction of processing in certain cases.
• Data Portability – Request a portable copy of your data where legally applicable.
• Cookies and Tracking Opt-Out – Control cookies via browser/device settings.
• Marketing Opt-Out – Unsubscribe from marketing communications anytime.

To exercise these rights, contact us (Section 13). We will respond within required timeframes.

9. Cookies, Tracking, and Analytics

We use:

• Essential Cookies – For core functionality (e.g., session management).
• Performance/Analytics Cookies – To measure usage and improve performance.
• Functional Cookies – To remember preferences and customize features.

You can disable non-essential cookies; note this may affect some features. Our sites do not currently respond to “Do Not Track” signals.

10. Third-Party Links and Services

Bowrand Inc. may link to or integrate third-party sites or tools. Bowrand is not responsible for their content or privacy practices. Review their policies before use.

11. Children’s Privacy

The Service is not directed to children. We do not knowingly collect personal information from anyone under 13. If we discover we have inadvertently collected such data, we will delete it promptly. If you believe a child’s data has been provided to us, contact us immediately.

12. Changes to This Privacy Policy

We may update this Policy periodically. The “Effective Date” indicates the latest revision. For material changes, we will provide notice (e.g., email or in-service message). Continued use of Bowrand Inc. after updates means you accept the revised Policy.